Unlike the isolated sales of a typical storefront, merch sales on Bandcamp beget more merch sales on Bandcamp. Part of this growth is attributable to overall industry trends 1 but the particularly dramatic growth on Bandcamp is because we’ve done several things to make the site an ideal place to sell your merch: To date, fans have purchased 23.5 million merch items through Bandcamp, totaling $419 million USD. Vinyl sales, for example, are up 438% in the past five years, cassettes 232%, and t-shirts 250%.
And what fans want to buy most these days is physical merchandise, like vinyl, cassettes, and t-shirts.ĭigital music is still an essential source of artist revenue on Bandcamp, and you should absolutely start by uploading your albums and tracks, but merch now makes up half the sales on the site and is growing quickly. Once you’ve established that Bandcamp is where fans can support you directly, the next step is to activate that support by offering them things they want to buy. And they’re another indicator that you, the artist, are present, and that this is where fans can express their support.
They provide biographical context, making the listening experience more personal by telling people who they are listening to, and how the music came to be. They signal that a record is a work of art that’s worthy of the listener’s time and money. If you’re instead leaving it to the internet document your lyrics, not only are you inviting unfortunate misinterpretations, you’re also letting cheeseball lyrics sites profit from your work instead of you. Lyrics help fans discover your music via search, improve its accessibility for people who are deaf and hard of hearing, and strongly indicate that Bandcamp is your site, where fans can support you directly. HTML isn’t supported, but just below your bio there’s a separate section for links to your other sites, which you can edit from your profile. Don’t just copy/paste your Wikipedia entry - your Bandcamp bio is intended to quickly convey a bit about who you are, and anything beyond 400 characters will get cut off. Take the time to write a concise bio, and add it via the sidebar on desktop, or the Artist App. It works like this: 1) you tell your fans you’re on Bandcamp (many of whom are likely among the millions already using the site), 2) they follow you, which means we automatically notify them when you add new music or merch, 3) you add a release, they buy it, and we notify their followers about their new purchase (via email and the music feed), 4) your release appears in every buyer’s public collection, where still more fans discover it, 5) your release starts appearing in “people who bought this also bought this” recommendations, 6) you start showing up in the recent best-sellers sections of tag hubs and discover, and 7) before you know it, you’re knee-deep in the emotional and monetary affections of the Bandcamp community.īut how do you tell fans you’re here, and how do you convert them to followers? And is there something else incredibly useful about followers that we have not yet told you, and which you will be astounded to discover in the very next section of this guide? Third, because most of Bandcamp’s community features are driven by sales, you need to jump-start things by telling the world you’re here. Your radical act of kindness not only secures your spot in Valhalla, it also leads to reciprocal recommendations that boost your sales. We show those in a footer on your album pages and in discover, and notify the artists you recommend. Second, recommend your favorite albums by fellow Bandcamp artists. Similarly, when adding a track or album to Bandcamp, it’s important that you fill out the tag field with any additional tags that are specific to that release.
#BUY FINAL DRAFT TAGGER UPDATE#
To correct this, visit your profile page, where you can update your genre, and also add more tags for other genres or subgenres that apply to you. If you’re metal, punk, or some other similarly badass genre, we understand the temptation to categorize yourself as kids or devotional, but doing so only means fewer people will discover and buy your music.
Bandcamp’s Community Features // Discover Punk is Not Kidsįirst, it’s important to tag yourself and your music properly, so that fans can use Bandcamp’s search and browsing tools to find you.
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